Full color printing on promotional items usually meant a limited product selection, multiple setups and many running charges. In other words you had to pay to play. Clients usually ended up changing their full color logo into a one color logo to keep the products within budget.
The good news is times are changing. Qualigraphics is now able to offer full color printing for the price of one color on a large selection of products. We can even get the order turned in a 3-5 day production in some cases which used to be unheard of! A reasonable setup charge plus no run charges really makes the order costworthy while keeping the integrity of their logo/message in tact.
2017 looks to be the best year yet for full color printing and we see a future where this becomes standard in our industry and throughout many products.
Check out this virtual catalog that shows many bags, pens, etc with full color printing options. Virtual Full Color Catalog